To get everyone on the same page, here is a toy:
Now, here is the PGM:
|Ion Torrent's Personal Genome Machine - could be a toy, can't tell for sure|
And compare that to the newly announced stylish MiSeq from Illumina:
|Illumina's MiSeq - clearly not a toy|
Sure, sure, the MiSeq doesn't actually exist yet and I'm sure there will be plenty of debate about which machine will outperform the other, but Illumina is clearly winning in the looks department.