06 March 2011

Riveting ad copy

Here is 454's latest ad for the GS Junior...

...with some absolutely scintillating copy...

"The PicoTiterPlate (PTP) device is placed in the Bead Deposition Device (BDD) in preparation for pipetting beads onto the PTP. The PTP remains in the BDD until ready for sequencing."

Nothing like a few TLAs to spice up your ad. Riveting!

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